1994

SMH Korea Ltd. established as a subsidiary company of Swatch Group

1995 

Longines was switched under direct manegement of SMH Ltd.

1997

Newly launched Tissot
Swatch was switched under direct management of SMH Ltd.

1998

Changed corporate name to Swatch Group(Korea) Ltd.

1999

Newly launched Calvin Klein(cK) Watch

2001

Rado was switched under direct management of Swatch Group(Korea) Ltd.
Move to new office (Chungjeongno)
Opening C/S Center & Swatch Group(Korea) Show Room

2002 

Omega was switched under direct management of Swatch Group(Korea)